Scope & Objective

o Core Awareness of Search Engines and Optimization of the Websites
o Get top positions with specific words on leading search engines and reach global audience
o Market your website/ product internationally
o Experience the power of internet
o High Paid Salaries Jobs
o Extra Source of Income
o Freelance Working Facilities

Benefits

The participants will gain:

o Ability to Promote and Handle Own Websites in Search Engines like Google, Yahoo, Msn…
o Dos and Don’ts of Website Development and Designing
o Capability of Understanding Search Engine Workings
o Overview of Latest Search Engine Optimization Techniques
o Understanding of Online Marketing Strategies and Implementations
o Difference of Manual and Automated Submissions, Monitoring, Reporting
o Understanding of Business Oriented Websites
o Approaching to International Market
o Realizing the Power or Value of Internet
o Online Target Market Identification
o Identification of Competitors
o Understanding of Online Surfers Psychology

Who should attend?
This course is highly valuable for:

o Marketing Executives: Assigned to promote their company's or client's Websites
o Webmasters: Want to increase traffic to their Websites
o Small Business Owners: Want to learn how to promote their Websites on search engines
o Owners of e-Commerce Websites: Want to increase paying customer conversion ratio of their websites visitors
o Website Designers: Want to offer search engine marketing services to their clients
o SEO and SEM: Wanting to improve their industry skills
o Fresh Graduates: Want to learn SEO in preparation for starting their own SEO business or applying for a job as an SEO or SEM

Workshop Format
The Workshop uses a Stimulating Mix of Instructions, Exercises, Discussions, Quiz and Q&A.

Materials Provided

o Workshop Reference Manual
o Learning Pack
o Workshop Certificate